On October 28, 2009, NASA launched Ares I-X, the first test flight in the Ares I program. This was NASA Kennedy Space Center's first new space vehicle in 25 years.
Media Fusion came up with MyExploration (http://www.nasa.gov/myexploration) and launched the NASA website on October 1st, 2009. In the following weeks leading up to the rocket launch, people from all over the world submitted their videos finshing the sentence "Space Exploration is important because..." The videos were placed on DVDs, and the DVDs were placed directly inside the upper stage of the Ares I-X!
MyExploration won Adobe Site of the Day and was also featured on local news station WHNT Channel 19 (video on right.)